Marketing by Human Design – Manifestors
November 3, 2018
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Coschedule Changed My Content World

You know me, I’m all about doing things as fast and as easy as possible (Mgen!), so when it came to creating content for my coaching and for Gwynneco, I was on struggle street.

I hated that I would create an amazing blog, post it up once and then it would disappear into the abyss that is the internet. I decided I needed to up my game, so took a short course on … something I can’t remember – it was clearly memorable. There is 2 things I got out of it:

  1. You can share a blog more than once on your social.. in fact, ideally you share it 4 times (what??!)
  2. Co-schedule.

I’ve used plenty of content schedulers before and they all had their good points and their not so good points. The thing that I struggled with the most was the actual ‘sitting down and creating content’ part. I had brillitant content plans, schedules etc – but creation – booooooooooo. You get me?

Combining ‘use a blog 4 times’ and Co-schedule meant that in 4 hours, I’d created a months worth of content – 3 blogs, 60 pieces of content AND – wait for it – MY REPEATED CONTENT HAPPENS AUTOMATICALLY! (I’ll stop shouting). You know the daily hashtags for Co-create by Design? Well instead of having to hire a VA to schedule them each week or (gasp!) do it myself (you’ll note they disappeared for about 4 months…) it happens automatically. That’s literally $$ & Hours saved.

Happy Jess!

So I’m back to blogging, there is regular content on ALL my platforms – Insta, LinkedIn (yup! It’s been years!), Facebook Pages and Groups and Pinterest – engagement is rising everywhere and it’s not painful to create content.

If you’re thinking about how to uplevel your content: Co-schedule – just do it!

Here’s what the next few weeks look like (excuse my billionty tabs!):

Here’s how I use it: I’ve set up a template based on how I write a blog and where I want the content shared. Then I go about writing the blog and then paste the link into the top of the template (side note: if you’re a wordpress-er, you can do it directly in word press, but I’m using shopify) – it then populates the content based on my template.

Now you could just press save and be done with it. I like to go a little further – yes it takes a little more time – though I’m about sharing more quality content. So… the next step for me is Canva. I have some templates I use for my Instagram and Pinterest content. I create 3 or 4 different images that relate to the content I’m sharing.

I then go through the content that’s been populated and change the image, so that it LOOKS different every time it’s posted, though it’s all pointing back to the same blog. I use the instagram image on Facebook and Linkedin as well, so I’m not creating a crazy amount of images.

How long does this process take? I’m streamlining, so I get faster every time. However, last night in 45 minutes, I did the blog, the images and the scheduling – roughly 20 pieces of content. I could probably be even faster if I wasn’t watching Netflix at the same time 😉

Give it a whirl and let me know how you go. It has a 14-day free trial, which I used (full disclosure – you get hooked!). And I have a referral link if you’re interested: because I think everyone should use it!

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