You know me, I’m all about doing things as fast and as easy as possible (Mgen!), so when it came to creating content for my coaching and for Gwynneco, I was on struggle street.
I hated that I would create an amazing blog, post it up once and then it would disappear into the abyss that is the internet. I decided I needed to up my game, so took a short course on … something I can’t remember – it was clearly memorable. There is 2 things I got out of it:
I’ve used plenty of content schedulers before and they all had their good points and their not so good points. The thing that I struggled with the most was the actual ‘sitting down and creating content’ part. I had brillitant content plans, schedules etc – but creation – booooooooooo. You get me?
Combining ‘use a blog 4 times’ and Co-schedule meant that in 4 hours, I’d created a months worth of content – 3 blogs, 60 pieces of content AND – wait for it – MY REPEATED CONTENT HAPPENS AUTOMATICALLY! (I’ll stop shouting). You know the daily hashtags for Co-create by Design? Well instead of having to hire a VA to schedule them each week or (gasp!) do it myself (you’ll note they disappeared for about 4 months…) it happens automatically. That’s literally $$ & Hours saved.
So I’m back to blogging, there is regular content on ALL my platforms – Insta, LinkedIn (yup! It’s been years!), Facebook Pages and Groups and Pinterest – engagement is rising everywhere and it’s not painful to create content.
If you’re thinking about how to uplevel your content: Co-schedule – just do it!
Here’s what the next few weeks look like (excuse my billionty tabs!):
Here’s how I use it: I’ve set up a template based on how I write a blog and where I want the content shared. Then I go about writing the blog and then paste the link into the top of the template (side note: if you’re a wordpress-er, you can do it directly in word press, but I’m using shopify) – it then populates the content based on my template.
Now you could just press save and be done with it. I like to go a little further – yes it takes a little more time – though I’m about sharing more quality content. So… the next step for me is Canva. I have some templates I use for my Instagram and Pinterest content. I create 3 or 4 different images that relate to the content I’m sharing.
I then go through the content that’s been populated and change the image, so that it LOOKS different every time it’s posted, though it’s all pointing back to the same blog. I use the instagram image on Facebook and Linkedin as well, so I’m not creating a crazy amount of images.
How long does this process take? I’m streamlining, so I get faster every time. However, last night in 45 minutes, I did the blog, the images and the scheduling – roughly 20 pieces of content. I could probably be even faster if I wasn’t watching Netflix at the same time 😉
Give it a whirl and let me know how you go. It has a 14-day free trial, which I used (full disclosure – you get hooked!). And I have a referral link if you’re interested: https://coschedule.com/r/o777295 because I think everyone should use it!