Heart Centred Marketing… is it really a thing?
January 19, 2018
Marketing by Human Design – Generators
February 2, 2018
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Over the next few weeks, I intend to go through each of the Human Design Types (Manifesting Generators, Manifestors, Generators, Projectors & Reflectors) and give you practical tips on how to market your business using your type and strategy to create abundance and flow. Sounds pretty good right?

 

As a Manifesting Generator, it’s easy for me to start here first. The most important thing to do, I feel, is to play with all of these things that I talk about – because that’s how I’ve been able to find what works for me, and for my clients within their types. Sadly, I haven’t found us all our silver bullet, but I have certainly found the ways for us to stop ‘hustling’ or pushing all day long. It turns out – it doesn’t have to be so hard. Let’s jump in!

 

As Manifesting Generators, we are designed ‘to respond’ and then inform – try telling a bull in a china shop to wait – HA! This has been without a doubt, my BIGGEST learning curve with Human Design – and while it was painful (mainly mentally) in the beginning, the rewards have been amazing. I promise it’s worth it!

 

The first thing we need to ‘respond’ to – is the product creation process. If you come up with a brilliant idea (or 50), think about how that may manifest – visualise it and get clear on the picture of it. Then just pop that in the – ‘look at later’ box  – and move on to the next thing. (I keep my ideas in Evernote, so I can remember them – Open head centre!) As opposed to – creating a website, doing market research, getting the payment stuff ready, booking venues…. sound familiar? Seriously, I have done this SO many times, I cannot count. The one that really made me wake up to it was when I created a seminar series where I basically paid each person $3,000 to be there. I cannot stress this enough – think about it and then PUT IT AWAY! Go and see a movie, or more likely, move on to the next idea you’re formulating.

 

When that thing shows up in your reality – for example in a song lyric, a newspaper headline, a conversation, something on Facebook – then you can respond to the external stimulation by deciding if you want to go ahead or not. Use your authority to make this decision in alignment with you. If it’s a yes, test the waters first (as Mgens, we don’t truly know if we want to do something until we’re in it – so create trial periods for yourself in everything you do) and either run like the wind with it or move on. If you’re running like the wind it’s time to inform those who will be impacted on what you are doing.

 

Once you’ve got your aligned product, it’s time to market with the same strategy. I’ve read in some works that as MGens, once we have created the product, we can market however the heck we like – however, I haven’t found this to be the most successful strategy to date. I have created systems in my business to respond as much as possible even within marketing, which creates the ease we’re here to experience!

 

Facebook Groups at the moment are the No.1 way I can successfully use my strategy and create growth in my business. They’re designed for us to be able to respond!

  • You can respond to the theme days each day
  • You can respond to people’s calls for help
  • You can respond to people asking you about what you do.

All day… every day!

 

Share your passion openly in these groups – give value freely and show people how much you adore what it is you do. This will stimulate conversations and give you an opportunity to respond. It does come with a word of warning though, there is pushing when answering someone’s question and there is responding. Let me give you an example:

 

Sally has written: I’m in a bit of a bother, I’m feeling a little flat at the moment and want some guidance – do you have a favourite way to get your mojo back?

Response 1: Hey Sally, oh I hear you! My favourite thing to do is Reiki, I’m a healer and do it on myself. You could try … give helpful hint here.

Response 2: Hey Sally, oh I hear you! My favourite thing to do is Reiki, I’m a healer and I recommend you book in for a session – you can find my link here.

 

I know you can see the difference. In fact, I know you can FEEL the difference.  In this instance, you’ve been invited to respond to a call for help, not a call for a sale. Some people, will straight up ask for information on where they can buy and response 2 is great! However, when someone is asking for help, start with something in the vein of response 1. It opens the conversation for you to then further down the line offer to book in for a session. Give it a try this week and let me know how it goes. Also keep your eyes peeled, now that you understand the difference of how other people are responding in this situation. You’ll gain insight really quickly on what feels good and what doesn’t.

 

So that’s easy when someone else is posting, but how do you do it when you’re posting – particularly on a promo day? The easiest way to think about how, is to remember that you are a reflection of your world 9and vice versa) – so what is best for you? As a sacral decision maker I respond best to yes, or no questions – so for me, starting a post with  – Are you worried about X? Or other closed questions in line with my offering is hands down the most successful way for me to start a conversation. After that, I give the audience something to respond to. I trust that makes sense!

 

For those who have an emotional authority, ask people how they feel in the beginning – How do you feel about X? And if you want to be a SUPER powerhouse – do both! Start with the one that’s right for you and add the other one in, down in your post somewhere. The more possibility you give in your post for people to respond to (67% of the population are a generator type who are designed to respond!), the more opportunity you give yourself to start conversations.

 

I can hear you – ‘so Jess, does that mean I can’t sell ever?’ Nope! On those days where you’re responding to a theme day – you absolutely can! That’s your opportunity to reap the rewards of the information you’ve been sharing beautifully and openly! You can also add little notes to your emails, or your FB lives etc – just small ‘find out more’ type notes that allow your audience to respond to after you give lots of value.

 

There is one other thing that Manifesting Generators can do – we can start a conversation – not initiate action – just conversation. So that means, you can post (in groups, on blogs, in your email list – anywhere!) off your own bat to begin a conversation about a topic that you’re working on. This doesn’t mean you can start a conversation on ‘Hey, have you ever wondered if you can buy my thing…’ – that’s not a conversation. However, something along the lines of, ‘hey, did you know topic X – has this happened to you?’ So broad, I know! Play with it, ask questions, ask me if you’re not sure. But it’s worth practicing to get it right.

 

Now let’s talk ‘normal’ marketing practices and how they work for you.

  • Does having a list work for you? Yes! If you create your list by giving awesome value and keep giving awesome value to them, you will create opportunities for you to respond to.
  • Do Facebook Lives work? Totally! These are BRILLIANT ways for you to share your gifts openly with the world (and is also great for your FB algorithm!). It will create opportunities for you to respond to as well.
  • Do Webinars Work? Yup! Again, if they’re you sharing your brilliance, it’s same same as the above. What doesn’t work in Webinars is the ‘standard’ format you will get taught by most webinar teachers. It doesn’t work for you to create them solely as a selling tool. Think of it as connection to your audience and sharing your value. Yes, you can put an offer up at the end, however, ask who would like to take it further and learn more and then ask again for permission to show the offer.
  • Do Facebook Ads Work? Look at your strategy for FB Ads. It is unlikely cold selling will work for you (unless you have a 5 in your profile number – I’d love to hear your experience on this as I have a suggestion that it ‘could’ work for you). Driving traffic to the places where you’re sharing your best stuff (or sharing your best stuff in the ad) is a great way for you to build your audience and start conversations / create responding opportunities. (I have learned this the hard way and it’s a completely brand spanking new realisation for me. I will continue to refine the correct way for MGens (and most likely Generators & Projectors!) to use FB Ads and will give you information as it comes to light.

 

Can you see the theme here? If you have any questions about any other platform I haven’t mentioned here, or would love for me to clarify – then let me know – as I’m happy to answer them for you (I work best when responding to questions ;))

 

One last word of advice for Manifesting Generators and Marketing (well, anything really!): try to have at least 2 pillars in your marketing system at any given time. As you know, MGens are powerhouses and designed to multitask. When we put all of our energy into one thing, we blow it up (and not in a good way). I’ve done this… a lot. It’s the same with your marketing systems – if you put all your energy into one thing and one thing only – there will be too much focus, control and energy and it will implode. So of the things, I’ve mentioned above, things about having two (or three!) channels that bring people into your business at any given time.

 

In a nutshell: Share your passion – respond to queries (from the heart) and you’ll see sales coming in and you will wonder – where did that come from? Sort of like magic, because you’re creating abundance and flow in your life.

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